For the former Florida beauty queen and her Save Our Children group, it was the alleged plans of gay men and lesbians to 'recruit' in schools that provided the fodder for their crusade. Ever since born-again singer and orange juice pitchwoman Anita Bryant helped kick off the contemporary anti-gay movement some 40 years ago, hard-line elements of the religious right have been searching for ways to demonize gay people - or, at a minimum, to find arguments that will prevent their normalization in society.